The year 2018 saw Goyard, the venerable French luxury house, continue its reign as a purveyor of highly sought-after, handcrafted luggage and handbags. While precise pricing information from 2018 is difficult to definitively pin down without specific model references and retailer variations, we can explore the general pricing landscape, the factors influencing it, and how it compares to current market values. The provided snippet, "$84.99 USD (Usual Price $143 USD) . July 1, 2018," suggests a significant discount was available on a Goyard item at a specific point in time. This likely refers to a sale or clearance event, highlighting the importance of timing when considering purchasing a Goyard piece. Let's delve deeper into the intricacies of Goyard pricing in 2018.
Understanding Goyard's Pricing Strategy:
Goyard's pricing strategy, then and now, is rooted in several key factors:
* Materials and Craftsmanship: Goyard is renowned for its meticulously handcrafted Goyardine canvas, a coated canvas featuring a distinctive chevron pattern. This process, involving intricate weaving and coating techniques, demands skilled artisans and considerable time, directly impacting the final price. The quality of materials, including the canvas, leather trim, and hardware, further contributes to the cost.
* Exclusivity and Brand Heritage: Goyard's history stretches back to the 19th century, establishing a legacy of luxury and sophistication. This heritage, coupled with a relatively low-key marketing approach, cultivates a sense of exclusivity that drives demand and justifies higher price points. The brand's avoidance of mass production and reliance on traditional techniques reinforces this exclusive image.
* Retailer Markups: The price you pay for a Goyard bag can vary depending on the retailer. Authorized boutiques typically adhere to the brand's suggested retail price, while other retailers, both online and brick-and-mortar, might apply their own markups. This variability makes it crucial to compare prices across different vendors before making a purchase.
* Currency Fluctuations: International sales and currency fluctuations also play a role. The exchange rate between the Euro (the likely currency of production) and the US dollar, for instance, could influence the final price paid by US consumers.
Goyard Price Ranges in 2018 (Estimated):
Pinpointing exact prices from 2018 is challenging due to the lack of comprehensive archival data. However, based on current prices and historical trends, we can estimate general price ranges for popular Goyard models:
* Goyard St. Louis PM/GM: The iconic St. Louis tote, available in PM (petit modèle) and GM (grand modèle) sizes, likely fell within a price range of $1,000-$2,000 USD in 2018. The exact price would depend on the size, color, and any additional features (like a pouch). The significant discount mentioned earlier ($84.99) likely pertains to a smaller item or accessory, rather than a St. Louis tote.
* Goyard Artois: This structured tote bag, often featuring leather handles and a more formal aesthetic, would likely have been priced higher than the St. Louis, potentially ranging from $1,500-$3,000 USD or more, depending on size and materials.
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